Lead product designer · Enterprise SaaS & AI

Complex systems,made calm.

I design the products, systems and AI agents that help people do complex work with less effort. 10+ years, most recently on operational tools at Alaska Airlines, with a background in fintech and crypto.

Every team has AI tools.

Few have AI workflows.

A guided demo with prepared answers

Case studies

Selected work, start to finish.

AI work · Data

Ask a plain question. Get an answer you can check.

Behind every product is a wall of data. I design the layer on top, where you ask a plain question and get an answer you can check. Try it below.

Projects · This week
At risk3 tasksBlock C
Overdue2 invoices26 days total
Free Thursday2 crewsof 5
Progress

AI work · Play

You play. The agent optimizes.

Each block is a task: a report, a quote, a reminder. Stack them without leaving gaps. Then let the agent play: it weighs every possible placement in a fraction of a millisecond. Designing how that kind of speed meets human judgment is my work.

Your lines0
Agent lines0
Last decision—

Keys: ←/→ move · ↑ rotate · ↓ soft drop · Space bar drop

AGENTHK · 01

How I work

Start with people. End with outcomes.

Four steps on every project, from the first interview to the numbers after launch. Pick a project to see the step inside its case study.

Research

Go where the work happens. Find where time and trust are lost.

Interviews · Shadowing · Field visits

Map

Map the system before designing a single screen: who acts, and what the product and its AI should do, refuse or escalate. These are its guardrails.

Information architecture · Workflows · AI behavior

Design

Prototype with real data until the system disappears behind something simple.

Interfaces · Prototypes · Design systems

Measure

Test the design against defined success metrics with the people who use it, check whether it delivered the intended outcome, then ship the next version.

Usability tests · Metrics · AI evaluation

About

Hi, I'm Hassane.

I'm originally from Guinea and trained as an architect in the United States. Today I'm a product designer working across American and West African contexts, in English and French.

I'm at my best inside complex, high-stakes systems: many tools, many roles, and work that can't afford mistakes. I make them calm.

Design philosophy

Bold in the thinking. Simple in the using.

Architecture taught me that a building has to be beautiful and it also has to stand. I design software the same way: bold in the ideas, quiet and simple in the experience. Over ten years I've brought that to airlines, fintech, travel and civic tech.

Hassane KoromaLead product designer
You 0Your turnKorka 0

Awalé · play a round against Korka

The West African strategy game I grew up with. You win by sowing in the right place at the right time. It was optimization all along.

  1. Pick a pit on your side, the bottom row. Its seeds are sown one by one into the next pits, counterclockwise. Then Korka plays.
  2. Capture on Korka's side. If your last seed lands in one of Korka's pits and makes 2 or 3, you take them, plus any 2s or 3s just before it.
  3. First to 25 seeds wins.

Experience

Ten years of complex systems, made calm.

Roles

Alaska Airlines · Lead Product Designer, AI Workflows

2023 – Present

Led research and design for the M&E Portal: 5 of 14 maintenance tools now live in one product, and UI built in under a day with my AI workflow.

Case study

Citibank · Lead UX Designer

2022 – 2023

Redesigned an internal tool for financial analysts and raised task completion by 13%.

Case study

Amaano · UI/UX Designer

2021 – 2022

Redesigned a mobile money-transfer app and cut a key task from 10 seconds to 7.

Case study
Own productBuilt alongside my role at Alaska.

inKom · Founder, product designer and builder

2026 – Present

Designed and built a project-management platform with an AI assistant, live company-wide at an events agency since September 2026.

Case study

Full history, skills and tools.

LinkedInDownload résumé

Contact

Let's build something calm.

I'm available now for full-time remote roles and 2–3-month contracts: an AI feature from start to ship, a UX review of an AI product, or a design system. A full walkthrough of my NDA work is available on request.

Emailkoromahassane@gmail.com
LinkedInhassane-koromaOpen
Ask Korka