← All work Alaska Airlines · Enterprise SaaS

From 13 steps across 7 tools to one portal.

For three and a half years I led UX research and product design for the M&E Portal, the platform bringing Alaska Airlines' maintenance and engineering work into one place. This is the story of one maintenance issue, and what it took to make it simple.

Shared with care. This work is under NDA. Screens are recreated with fictional data, and internal names, numbers and systems are changed or left out.
Role

Senior UX / Product Designer

Partners

Director of M&E, VP of Digital Transformation

When

2023–present

Scope

Research, strategy, UI, prototyping

The problem

One discrepancy, up to 13 steps across 7 tools.

When a technician finds an issue on an aircraft, logging it should take minutes. Instead it meant moving between a paper logbook, aircraft messages and several maintenance systems, then checking that the data matched. Where the tools stopped, people filled the gaps with spreadsheets, Teams threads and phone calls.

Logbook→Aircraft messages→System 1→System 2→System 3→Spreadsheet→Teams thread

A simplified trail of one discrepancy. System names are left out.

Research

I went to where the work happens.

Over three and a half years I traveled to Seattle three to four times a year to spend time with technicians and controllers on their shifts. Those visits built the trust and the context behind every decision: which tools they rely on, where the work breaks down, and why the workarounds exist.

Alongside the visits, I ran a jobs-to-be-done study to map the work as it really happens, not as the org chart describes it.

10+trips to Seattle to work alongside the people using these tools
60+jobs mapped across 4 roles and 6 flight phases
14tools mapped across the maintenance and engineering day
The turning point

Leaders were deciding without data.

The research showed the cost of the current tools, but decisions about them were still being made on opinion. I worked directly with the Director of Maintenance & Engineering for most of the engagement, alongside the VP of Digital Transformation, to change that.

I turned the research into an interactive Day in the Life of an Aircraft microsite. It follows one aircraft through a day when something goes wrong and puts every tool, handoff, goal and the future vision in one place. For the first time, leadership could see the whole day before choosing what to build.

Before departureTaxi & takeoffCruise · issue reportedLandingAt the gateOvernight check

The six flight phases the microsite follows, simplified. The microsite itself belongs to Alaska Airlines.

The result

One destination: the M&E Portal.

The evidence gave everyone the same direction. We built the M&E Portal, and five of the 14 tools already live inside it, so technicians and controllers open one application instead of five. The remaining tools are moving toward the same portal.

Print ViewerAMSFlight Info FinderFOGSETOPS Monitor→M&E Portal · live
Inside the portal

Designing what goes inside.

Consolidating tools only helps if the new home is faster than the old ones. Three moments from that work:

  • Aircraft messages, in context. I facilitated a discovery workshop around one hypothesis: bring the message stream into the portal as a prioritized feed, so the message that matters surfaces first
  • A Help Center inside the workflow, so technicians find answers without leaving the task in front of them
  • AMS live events built for speed: real-time search with highlighted matches, sort and filter panels, on a design system I migrated to Alaska's Material UI–based library
Shipping faster

From design to code in under a day.

To keep up with the portal's pace, I set up an AI-assisted design-to-dev workflow. UI work that had been scoped for about three sprints was delivered in under a day, and other teams adopted the workflow. I'm now leading UX for the modernization of an aircraft monitoring app that has been in use for more than 20 years.

Field researchJobs-to-be-doneWorkshopsFigmaFigma MakeAI prototyping
Want the full story?

The complete walkthrough is available on request.

Some screens, data and decisions stay private out of respect for the company and its users. I'm happy to walk through the full work live, within what my agreements allow.

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